Get more qualified clients for your fractional CFO practice.
You’ve got the expertise business owners need. You just need more clients to deliver it to.
Start here: A quick intro from Alec
Who I am, why this exists, and how I help.
For fractional CFOs who want more credibility and a predictable client pipeline without cold outreach:A 5-Day email course on how to stop feast-or-famine, build a client acquisition system that works while you do, and book 2 extra meetings a month without cold outreach.
© 2026 Borlin Group Consultants LLC
About
My name is Alec Borlin. I’m a CPA who spent eight years in executive search placing CFOs and building their teams.After leaving public accounting, I started my recruitment career with a global Fortune 500 firm before starting my first company, BGC Search.When I started BGC at 28, I was going up against people with 20 years of experience and all the right connections. In order to succeed, I had to find a way to stand out.That’s when I learned about the opportunity in digital marketing, specifically on LinkedIn. I spent the first six months doing it completely wrong (as most do). So I invested $20,000 and a lot of time to upskill myself and learn the right way to actually do it.About six months later, it finally started working, and I got my first inbound client that I closed for $42,000. It didn’t stop there. Clients consistently kept coming to me, and I was starting to build a name for myself without having the decades of relationships to lean on.I kept showing up consistently with the right thought leadership content, positioning myself as the go-to person in my space. It ultimately led to $721,150 in revenue attributable to LinkedIn, in the highly competitive, saturated market of recruitment.Today, I take everything I learned about turning content into a consistent client acquisition system, and combine it with everything I learned placing CFOs, building their teams, and ultimately what made a financial leader valuable in the eyes of a business owner.It’s a unique viewpoint I have from a public accounting foundation, years working with CFOs and CEOs building successful finance functions, and now helping fractional CFOs unlock those same benefits for themselves.
How It Works
I help fractional CFOs become the go-to name in their space, so the right business owners and referral partners think of them the moment a problem comes up, and not a competitor.I do it through done-for-you LinkedIn thought leadership content. You bring the expertise. I handle the strategy, the writing, and the production, so you stay focused on your clients.It’s all in your voice, saying the things only you can say. That’s what makes you stand out, instead of sounding like the generic AI content everyone on the platform is already tired of.And we make sure it reaches the business owners who actually hire you, not just other finance pros.Here’s how we do it:We start by researching your audience and your background. Then we meet once a month for about an hour. We show up to every strategy session with a list of questions built to pull out the unique insights and frameworks that only you can speak to, the ones the people in your space actually want to learn from you.All you do is show up and answer the questions.You’re always the final approver. Nothing goes out unless you want it to.From that one conversation, here’s what we create each month:
Written posts in your voice
Video clips from our monthly call
Infographics and branded images
Lead magnets, where they fit, to keep promoting your business
What our clients are saying:
“The monthly strategy sessions made the process much easier.I just show up, answer questions, and add anything specific I want to cover.Since getting started, I’ve had more interactions, reached more people outside my network, and started seeing inbound through my website and LinkedIn.One prospect even told me they found me through an AI ranking for what they were looking for.”
Max, Founder & Fractional CFO
“Alec comes to each session with a plan and questions.The content reflects my actual experience and perspective while staying creative, succinct, and relatable.The biggest value has been having a consistent presence and a system for turning my experience into useful content, without having to figure out what to write every day.”
Simit Shah, Founder, Red Lion Advisory
Why it's worth it
The math is simple. The average fractional CFO engagement runs at least $5,000 a month and usually lasts at least 3 months.That’s $15,000 from a single client.Our pricing is set up so that if this work helps you land just one new client, it pays for itself with money left over.Most clients who commit to the process land more than one.Compare that to the alternatives. Figuring out what to post and writing it yourself eats hours you could bill instead.Hiring someone who actually understands finance and can write in your voice runs $60,000 to $90,000 a year, and you’d still have to manage them.Working with us, you spend one hour a month on a call. Everything else is handled. You copy, paste, and close deals.
Package Options:
Core:
$10,000 for 6 months
$5,000 for 3 months
12 ghostwritten posts per month (3x per week)
1 monthly newsletter
Profile rewrite
Content strategy, and everything needed to run the system.
Includes 2-4 edited video clips per month.
Personal AI copywriting agent ($2,000 value).
Some things to note:
Minimum 3-month engagement: consistency is what makes this work.
If it’s not for you after the first month, I’ll refund the remaining months.
I only take on a limited number of clients at a time, because I’m personally involved in every account.
This is founder pricing. it only goes up from here as we dial in our systems.
Pro:
$20,000 for 6 months
$10,000 for 3 months (most popular)
Everything in Core, with more volume and faster traction:
20 ghostwritten posts per month (5x per week),
2 monthly newsletters, and a quarterly content audit.
To get started:
Book a call: We’ll talk through your situation and decide which package fits best.
We get to work: Within 4 days of your first strategy session, your first content package will be ready to post.
You stay consistent Keep posting over the next 30 days and reactivating your key referral partners with what we give you.
Resources
Most fractional CFOs have heard LinkedIn can generate real business for their practice. Almost none of them have figured out how to make it actually work. The problem isn't from lack of effort or ability to figure out the algorithm. It's the fact that CFOs aren't trained copywriters or marketers.
For fractional CFOs who want more credibility and a predictable client pipeline without cold outreach:A 5-Day email course on how to stop feast-or-famine, build a client acquisition system that works while you do, and book 2 extra meetings a month without cold outreach.
Get in touch
If you’re a fractional CFO who’s looking to build a long-term asset to get in front of more of the right business owners and fill your roster with better clients, let’s talk.Book a call below. We’ll talk through where you are now, where you want to be, and whether the Pipeline Package is the right way to get there. If it’s not a fit, I’ll tell you.