About Us

My name is Alec Borlin. I’m a CPA who spent eight years in executive search placing CFOs and building their teams.

After leaving public accounting, I started my recruitment career with a global Fortune 500 firm before starting my first company, BGC Search.

When I started BGC at 28, I was going up against people with 20 years of experience and all the right connections. In order to succeed, I had to find a way to stand out.

That’s when I learned about the opportunity in digital marketing, specifically on LinkedIn. I spent the first six months doing it completely wrong (as most do). So I invested $20,000 and a lot of time to upskill myself and learn the right way to actually do it.

About six months later, it finally started working, and I got my first inbound client that I closed for $42,000. It didn’t stop there. Clients consistently kept coming to me, and I was starting to build a name for myself without having the decades of relationships to lean on.

I kept showing up consistently with the right thought leadership content, positioning myself as the go-to person in my space. It ultimately led to $721,150 in revenue attributable to LinkedIn, in the highly competitive, saturated market of recruitment.

Today, I take everything I learned about turning content into a consistent client acquisition system, and combine it with everything I learned placing CFOs, building their teams, and ultimately what made a financial leader valuable in the eyes of a business owner.

It’s a unique viewpoint I have from a public accounting foundation, years working with CFOs and CEOs building successful finance functions, and now helping fractional CFOs and financial leaders unlock those same benefits for themselves.