Becoming A Finance Leader of Influence:

How Finance Professionals at Every Level Build Influence, Attract Opportunities, and Advance with the 3P Strategy

The most qualified candidate doesn’t always win. The best-positioned one does.
This book shows you how to become that person — by turning your track record into a powerful personal brand that opens doors.

Get The Book Now $10

I’m Alec — an Executive Recruiter Who’s Helped Hundreds of Accounting and Finance Professionals Land the Roles They Actually Want

I’ve spent the last 7+ years interviewing over 4,000 accountants and finance professionals — and placing hundreds of them into high-impact roles across the U.S.

Here’s what I’ve learned:

The best resumes don’t always win
The most qualified candidates often get overlooked
The people who get hired are the ones who communicate impact clearly

That’s why I created the Financial Impact Narrative (FIN) — a positioning strategy that transforms your experience into a story decision-makers actually lean into.

I’ve been teaching this concept to candidates during the interview process for years — helping them uncover and communicate their real value so they could stand out and land the offer. Because early on, I had to pull it out of them.

Now, I show them how to lead with it.

Simple in concept, yet most accounting and finance professionals get it completely wrong...

This book walks you through how to build yours — and how to use it to attract better roles, build visibility, and grow a career-aligned network of opportunity.

If you’ve ever felt stuck, unseen, or under-leveled — this is the roadmap I wish every finance professional had.

What You'll Learn Inside The Book

This isn’t another fluffy career guide. It’s a strategic playbook built for finance professionals who want to drive more impact, land better roles, and grow faster — without having to “sell themselves.”

Inside, you’ll discover:

✅ How to craft your FIN (Financial Impact Narrative) — so you’re no longer just a job title, but a story decision-makers remember.

✅ The 3P Strategy for building demand — used by top performers to create visibility and pull in premium opportunities (without spamming LinkedIn or chasing every opening).

✅ The real reason most qualified finance professionals get overlooked — and the subtle shifts that make you stand out in a crowded field.

✅ How to reverse-recruit into better roles — including the ones that never get posted.

✅ The system for building a career-aligned network that sends you more of the right referrals, intros, and off-market openings.

What Readers Are Saying

“I’m blown away by the sheer depth and breadth of this book. I thought this would be another career guide, but it’s a complete blueprint — modular, tactical, and actionable at every level.”

— Cody, FP&A Director, Fortune 500 Company

“There’s no fluff. Every section is relevant to my career and situation. I’m highlighting nearly every paragraph.”

— Derrick, Controller, $500M Manufacturing Company

Who This Book Is For:

For finance professionals who want to position themselves correctly — so they’re seen, sought after, and selected.

Controllers and Senior Accountants ready for leadership
Finance leaders eyeing the CFO seat— or growing into fractional consulting
Professionals navigating transitions, layoffs, or stealth job searches
Aspiring consultants and future fractional CFOs building credibility and brand
Quiet high-performers tired of being overlooked or passed up

If you’ve ever felt like:
- You’re doing great work, but it’s not translating to career growth
- You’ve outgrown your current role but aren’t sure how to reposition
- You’re tired of “waiting to be noticed”...
This is your roadmap.

Ready To Take Control of Your Career?

Get your copy today for less than a trip to the grocery store — and the ROI could redefine your future.

This isn’t fluff.

It’s a strategic roadmap built from 4,000+ interviews and hundreds of placements — packed with proven frameworks, real examples, and practical tools to help finance professionals at every level build influence, attract premium opportunities, and move up faster.

The sooner you start positioning yourself, the sooner the right people start noticing.

Get Your Copy Here $10