You Know Accounting and Finance — But No One Taught You How to Sell Yourself in a Way That Feels Natural.

This book gives finance professionals a clear, step-by-step system to market their experience, stand out in today’s competitive, digital-first job market, and keep advancing their careers.

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Quiet Work No Longer Wins...

98% of employers research candidates online before hiring.
75% of resumes get filtered by an ATS before a human sees them.
Only 2% of applicants land interviews for online postings.
LinkedIn users with complete, impact-driven profiles are 40X more likely to receive job opportunities.

That means: You can't rely on job postings or external recruiters to advance your career.

It's no longer easy to land the best jobs. The competition for the most sought-after roles is intense.

You need a way to stand out both digitally and in your local network.

What Readers Are Saying

“I’m blown away by the sheer depth and breadth of this book. I thought this would be another career guide, but it’s a complete blueprint that's modular, tactical, and actionable at every level.”
— Cody, FP&A Director, Fortune 500 Company

“There’s no fluff. Every section is relevant to my career and situation. I’m highlighting nearly every paragraph.”
— Derrick, Controller, $500M Manufacturing Company

I’m Alec. An Executive Recruiter Who’s Helped Hundreds of Accounting and Finance Professionals Land the Roles They Actually Want

I’ve spent the last 7+ years interviewing over 4,000 accounting and finance professionals, placing hundreds of them into high-impact roles across the U.S.

Here’s what I’ve learned:

The best resumes don’t always win
The most qualified candidates often get overlooked
The people who get hired are the ones who communicate impact clearly

That’s why I created the Finance Impact Narrative (FIN) — A simple, repeatable framework that helps accounting and finance professionals sell themselves with confidence.

I’ve taught this concept to candidates for years, helping them uncover and communicate their real value so they could stand out and land the offer.

Early on, I had to pull it out of them.

Now, I show them how to lead with it.

Simple in concept, yet most accounting and finance professionals get it completely wrong...

This book shows you how to uncover, build, and use your FIN to land better roles, gain visibility, and build a network of opportunities.

If you’ve ever felt stuck, unseen, or under-leveled, this is the roadmap I wish every finance professional had.

What You'll Learn Inside The Book

This isn’t another fluffy career guide. It’s a strategic playbook for finance professionals who want to drive more impact, land better roles, and grow faster — without feeling salesy or fake.

Inside, you’ll discover:

✅ Craft your Financial Impact Narrative (FIN) to communicate your value naturally — no awkward self-promotion required.

✅ Use the 3P Strategy to build demand so opportunities find you — even in a crowded market.

✅ Avoid getting filtered out by ATS or overlooked by recruiters — and make sure your experience shows up where it counts.

✅ Reverse-recruit yourself into better, often hidden roles.

✅ Build a career-aligned network that sends you the right referrals, intros, and off-market opportunities.

Who This Book Is For:

This playbook is for finance professionals who want to take control of their career growth — by learning how to sell themselves and build a network of opportunities around them.

Controllers and Senior Accountants preparing for leadership
Finance leaders aiming for the CFO seat or exploring fractional consulting
Professionals in transition — navigating layoffs, career pivots, or stealth job searches
Aspiring consultants and future fractional CFOs building credibility and personal brand
Quiet high-performers tired of being overlooked

If you’ve ever felt like:
- You’re doing great work, but it’s not translating to career growth
- You’ve outgrown your current role but aren’t sure how to reposition
- You’re tired of "waiting for your turn"
This is your roadmap to building the skills that will open the marketplace to you.

Ready To Take Control of Your Career?

Get your copy today for less than a trip to the grocery store and start using proven strategies to redefine your future.

This isn’t fluff.

It’s a strategic roadmap built from 4,000+ interviews and hundreds of successful placements, packed with frameworks, real examples, and practical tools to help finance professionals at every level sell themselves naturally, build influence, attract premium opportunities, and move up faster.

The sooner you start positioning yourself, the sooner the right people start noticing.

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